Chris Payne of Billboard Magazine, recently released a simple, but informative list of ways musicians could effectively use Tumblr to promote their music. This list works in conjunction with Clyde Smith’s Hypebot article about Tumblr’s effectiveness as a music marketing tool.
I have long been a fan of Tumblr as a bridge between artist and fan. In the information age, fans are clamoring for all information about their favorite artists. Tumblr allows its users to present themselves beyond the 140 character limit of twitter and the too-robust modern Facebook. Let’s not even discuss sites such as Reverbnation and Bandcamp where personal information is rarely more than a brief biography. The good thing about Tumblr is that it is not set up for people to post their day-to-day activities. Rather, it is a medium through which people, like artists, can present various thoughts, ideas, tastes, and influences. All of these allow the fan to gain a deeper understanding of the musicians and his or her music. I find it pretty cool when artists post pictures of their favorite writers or clips of childhood cartoons because these cultural elements are influences on their art.
Clyde Smith’s article notes that Tumblr has recently partnered with Soundcould, allowing artists to publish that site’s content directly onto their tumblogs. Now, it would be great if Tumblr could partner with similar sites, as well as retailers such as Itunes and streaming services like Spotify.
As it stands, Tumblr is a good resource for artists looking to solidify their fanbases. Tumblr will not gain you many new fans, but it will foster a deeper bond with the ones that you already have.
Check out Chris Payne and Clyde Smith’s articles.