In an article for Huffington Post UK, MC Lars discussed the impact of the Stop Online Piracy Act (SOPA) on indie artists. The most interesting part of his article, however, is the commentary on indie rap revenue streams. According to his chart, posted below, only a small percentage of his earnings come from music sales. He also notes the importance of being creative with music distribution methods:
“What this means then is that in order for artists like me to survive, I must be creative with how I let people hear my music. A primary means of distribution in 2011 was my USB robot, a two-gigabyte hard drive keychain that housed all of my albums digitally. I also sell t-shirts with cartoon characters I draw myself and I try to print on shirts manufactured domestically when I can. 47% of my income comes from merchandise, 40% from ticket sales, and 13% comes from iTunes, Spotify or other paid music services through the internet. I used a crowdsourced funding site called Kickstarter to produce my last album, with added bonuses of drawings and personalized songs to the highest contributors.”
Read the full story here.
*Note* Check back soon for an article on creative distribution.