About fredara mareva

Posts by fredara mareva :

CALL FOR ACTION: Help Save the Center for Black Music Research 31

Why do we know so much about the Delta blues? Why do we know so much about West African music traditions? It isn’t coincidental, it is because they are among the most well-researched and documented musical traditions. Researchers like Alan Lomax, Melville Herskovits, and Zora Neale Hurston did the painstaking work of collecting and documenting the music while institutions such as The SmithsonianArchives of African American Music and Culture, and others  do the important work of preserving the recordings and making them accessible for future generations. The vision of Dr. Samuel A. Floyd and the work of the Center for Black Music Research (CBMR)) is no different than these other researchers and institutions.

Yesterday, Howard Reich (@howardreich) wrote an Chicago Tribune article that informed us that the CBMR at Columbia College in Chicago is slated for elimination as a part of a plan to “increase resources.” Dr. Louise Love, Vice President of Academic Affairs and Interim Provost, is responsible for proposing a cost-saving plan that will help offset the school’s decreasing enrollment. The irony is that enrollment in Columbia College’s music program is increasing while the rub is that the CBMR is not housed in its music department, but in its Office of Academic Research. A final decision about the CBMR’s future will not be made until June 2012, but now is the time to voice your support for its important work.

For researchers, journalists, filmmakers, and authors’ archives, such as the CBMR, is our way of “diggin in the crates.” DJs tirelessly hunt for rare and beautiful records that popular culture has forgotten as a means of preservation and of returning them to contemporary performance. For us, institutions like the CBMR are critical to what we do because they have many of those records, along with photographs, letters, and many other artifacts that substantiate what happened during this past eras. Without these invaluable pieces of information most of the books we write, movies we produce, and research we generate would be conjecture.

Andrea Jackson is the Head of Archives Research Center at Robert W. Woodruff Library at the Atlanta University Center, which houses the Tupac Amaru Shakur Collection.  Jackson explains why archives such as the CBMR are important for everyday people and popular culture,

Archives and research centers are THE primary source for documentation of history, life, and culture (pun intended).   Archives serve many purposes – to collect and acquire historically relevant materials, to organize materials for optimum access, and for effective long-term preservation through various formats. Without such repositories, scholarship would not exist.  Emotional reactions to nostalgia are perfect examples of how deeply people respond to archival collections.  Consider the happiness or sadness we emote when watching shows like Unsung on TVOne, which relies heavily on historical footage to take the viewer back to a place they have been or a time they wish to experience.  Consider the connectedness we feel to artists who have transcended this life, when watching documentaries, news coverage, or specials featuring their sound recordings, photographs, and original documents.  Without sites of historical preservation like the Center for Black Music Research, we would not be able to experience those feelings.  The researchers and producers of shows like these rely on the expertise and knowledge of archivists to both guide them to desired information, and make the materials accessible.  Cultural memory is LOST without these sites dedicated to the tangible documentation of our existence.

Dr. Floyd founded the CBMR in 1983 because he realized that if he did not create an organization dedicated to preserving the untold and unsung stories of African American music that they would be lost entirely. Since then the CBMR has grown from a single office to an organization that “holds more than 5,400 cataloged books and dissertations, 11,000 sound recordings in all formats, 4,500 scores and pieces of sheet music, and 72 archival collections including personal papers or organizational records that contain research materials, published and unpublished music scores, manuscripts and typescripts, audio-visual recordings, paper-based and photographic materials, ephemera, publications, and oral-history interviews.” The CBMR continues to contribute valuable programming and access to important materials under the leadership of its current director, Dr. Monica Hairston-O’Connell.

But who cares about if academics can write books or if filmmakers can make films? We all should. This is how the narrative of Black music is created. This is how historical narratives are shaped period. The stories and people who get the most shine are those which are the best documented. CBMR is one of the most significant organizations dedicated to doing this work that we had. In his article Howard Reich perfectly stated the importance of the CBMR: “No other institution on the planet studies, archives, documents, disseminates, records and performs music from the vast diaspora of African-American culture as comprehensively as the Center for Black Music Research.”

He’s right. While there are many awesome archives around the country that are dedicated to preserving parts of the story of African American music, the CBMR is dedicated to documenting a diversity of genres and scope of the African diaspora that is unmatched.

This is a personal issue for me. I have poured through the CBMR’s research journal. I have attended their conferences. I have even been fortunate enough to present at their Symposium on Ray Charles. The work of the CBMR has directly nurtured my evolution as a scholar. I am passionate about the work that the CBMR and other organizations like it do because they are protectors of the legacy and contributions of African American music that often go ignored and dismissed by institutions that serve other interests.

I fervently encourage you to join us in a letter writing campaign to show support for the work of the CBMR. Please take a moment to send a note of support for the CBMR and the Chicago Jazz Ensemble to the following:

Dear, President Carter,

This is my letter in support of the preservation of the Center for Black Music Research at Columbia College. I am gravely concerned about the proposed plan to eliminate the CBMR, which would eliminate access to invaluable resource that document the evolution of African American music. Its contribution to knowledge includes on campus Columbia College students and extends to all of us who appreciate the history of African-derived music from around the world. There is no other organization that provides the comprehensive level of research and programming that CBMR does. I believe that the access they provide to rare recordings and collections is an important cultural service that needs to be preserved.

Sincerely,

Please send to:

Dr. Warrick Carter, Ph.D.

President of Columbia College

wcarter@colum.edu

Prioritization Team responsible for making recommendations to the President

blueprint@colum.edu

 

 

 

Quick Hits: From Stealing Michael Jackson to Indie Hip Hop in Atlanta 1

Happy Monday!

Here are a few things percolating in my brain that I thought you should know…

- Egads! Apparently hackers cracked Sony’s code and stole Michael Jackson’s back catalog. These are no small potatoes here. In 2010 Sony and MJ’s estate signed a $250M deal for Sony to have the right to release his music. That deal, the largest in record business history, represents the last unheard work of the biggest star in record business history. Read more here….

- Black History Month may be over, but Women’s History Month is here. Congratulations to Susan Davenport Austin, the first African American woman to chair BMI’s Board of Directors. Her plate will be full as BMI continues to try and protect the songwriters it serves in an ever-shifting digital landscape. Read more here….

-The latest social media darling is Pinterest. Though mostly a private individual-driven social networking site, many brands are using Pinterest in innovative ways. I love the site, but I wonder how it could be useful for musicians. Glenn Peoples (@billboardglenn) of Billboard notes that, for some, Pinterest is a good way to market to Middle America. Some suggest that artists use it to post backstage photos or photos from shows. A better idea is to use it to source album cover art or t-shirt design. Lady Antebellum, Keith Urban, and Strange Music are among the few artists/labels that are early adopters. Have you discovered others?

-Lastly. One of my biggest soapbox issues is that the Atlanta music scene is not just about Young Jeezy and TI (although I have a lot of love for both those artists). The Atlanta music scene is teeming with a diversity of sounds that radio airplay chooses not to reflect. The Media Assassin, aka Harry Allen shared this cool short film with me on Indie Hip Hop in Atlanta. Check it out, it features folks like J-Live, Applejac, Lyric Jones,and Fort Knox.

VIDEO: [The Music Industry's] Sky is Rising 2

The title of this MIDEM talk is “A Totally Positive Look at the State of the Industry.” With such a deliberately compelling title, I had no choice but to listen to Techdirt’s editor, Mike Masnick, give his thoughts on current trends in the music business. Of course Mansick isn’t painting a picture of a music industry in which everything is peachy-keen. Rather, he focuses on two points: consumers are spending more of their household budgets on entertainment (including gaming, movies, and books) and that musicians have greater access to build a career. Neither of these points are groundbreaking, but Mansick makes another point that cannot be overemphasized: in an climate where content is being created and distributed more quickly than ANYONE can listen to it, a musicians number one priority is to be as “awesome” as possible. In other words, the music (both its quality and presentation) need to be even higher than in ages past. Sounds obvious, but think about all the crappy music you’ve heard that someone was trying to pass off as a “single” but it really sounded more like a demo…right.

 

Check out his ten minute talk at MIDEM and here is the Techdirt entertainment industry research report on which his talk is based.

Success Spotlight: An Interview with Damien Ritter of Funk Volume 7

 

Damien Ritter of Funk Volume (pictured right) takes a photo with a FV fan.

 

Los Angeles-based label Funk Volume has been on a roll lately. FV founder/artist Hopsin is continuing to make his presence known among loyal hip hop fans and rappers while up and coming FV rappers SwizZz and Dizzy Wright are quickly on the rise. But what makes what’s going on at FV really click is the man in charge of FV’s business operations: Damien Ritter.  Damien is the numbers guy who makes sure that FV is growing and moving forward in a way that builds long-lasting careers for all involved. Recently I talked with Damien about his work at FV.

As a graduate of UC Berkeley and Stanford’s MBA program and a former employee at Goldman Sachs and Deloitte Consulting, Damien brings some serious educational and corporate experience to the FV. He’s the numbers guy. He professes “I bank everything we do on numbers.” To him, it is not just a quantitative analytical exercise, but it is the key to understanding the worth of what FV’s artists create. He explains, “If you have a good understanding of your value then you know what you’re worth on your level.”

As a relatively young indie label, it is Damien’s business to know who his fans are and where they are. This is critical information for booking well-attended shows and negotiating with potential brands. When it comes to booking shows he quickly asserts “You can’t get paid for a show until the demand is there.” Since 2007 FV has taken the business of building demand very serious. The main priority for Damien and the roster of FV artists is building their fan base from the ground up. For them, it is not just about broadcasting the new releases and show information, but it is about converting passive fans, Facebook likes, and Twitter follows into super fans who feel invested in the music FV is creating and love to share that music with others.  The result is now they have an active and supportive core group of fans and an active street team that gives them the support to go out and tour. But Damien, cautions that this is not a process that happens overnight. They spent years creating high quality music, packaging, and videos that delivered what their fans wanted.

But ask what does Damien spend his days doing? Any number of things from communicating with lawyers, publicists, booking agents, web designers to serving as FV’s de facto road manager, A&R head, and accountant. He quickly explains, “It’s a very small operation, so no job is too small for someone to do.”

As Damien continues to guide FV’s ascent, he shares the knowledge he learns. In January he hosted a virtual hip hop industry conference that brought together industry veterans and newbies in various panels. His vision is that FV is more than a label, but it’s an “educational hub.”

Check out FV: www.myfunkvolume.com    http://www.facebook.com/funkvolume  http://www.facebook.com/funkvolume

Hopsin’s video for “Sag my Pants”

Dizzy Wright’s video for “Fuck Your Opinion”

FV’s video for “FV 2012″

 

 

Soul Selling without Being Sold Out 10

There is an inherent tension between creativity and commerce. The former is concerned with the feel of a thing while the latter is concerned with the profitability of a thing. I get that. Rather than focusing on the conflict that can arise, I am more interested in how new trends in music business can help build sustainable artistic careers. Now, more than ever, artists have unprecedented opportunities to share their gifts with their audiences. But we haven’t figured out all of the kinks yet. These new opportunities are fraught with issues, challenges, and questions that must be thoughtfully considered.

This is why I created Soul 4 Sale. I wanted to create a space for artists, industry professionals, and fans to sort through the changes in taste and technology in order to understand how they help, or hinder, their desire to create amazing music experiences. I created Soul 4 Sale not because I have all of the answers, but because I have lots of questions. My training as an ethnomusicologist makes me an informed observer of the complicated process of using something as emotional as music to make one’s living.

As a lifelong musician and music lover, I root for an artist’s success. As a former banker, I understand the competitive forces of the marketplace. As an ethnomusicologist, I analyze not only the music as a song or a video, but I obsess over why people create or like the music they do. Soul 4 Sale’s existence unites all three of these agendas in service to understanding how artists can navigate the changing music industry landscape to build sustainable careers for themselves.

I am fortunate to have a great partner in Soul 4 Sale. Langston Wilkins is a fellow ethnomusicologist who shares the passion for understanding both creativity and commerce. We are excited about the interviews and analysis we have planned.We’re here because we fervently believe that one of the biggest benefits of the current music business is it is possible to build a sustainable music career by making the music that artists and their fans enjoy. Our hope is that we provide information and analysis that help artists share their soul through their music without being sold out.

Thanx so much for reading and we look forward to hearing your thoughts, questions, and feedback!

peace.

fredara mareva

editor-in-chief

Five Quotes from Diddy’s “REVOLT” Cable Network Announcement 4

Yesterday Diddy announced the launch of his very own music cable network, Revolt.  I feel like owning a cable network is the 2012 equivalent of what it was like to own an urban fashion line in 1995. Diddy isn’t the only African American cable upstart trying to expand their brand. Tyler Perry, Magic Johnson, and even Martin Luther King III all have cable networks in development. And let’s not forget that Oprah still has OWN. (She could definitely share with them how difficult it is to keep a cable network afloat in the digital era.)

There’s not a lot we know about Revolt, but here are 5 quotes from Diddy’s video announcement that yield a little insight:

1. “The Revolution Will be Televised”

My cynical side is still aligned with Gil Scot-Heron. Cable television is a brutal business. Networks are competing with the internet, games, and everything else to attract viewers. And even if the [music] revolution were to be televised, I’m not sure that Diddy is the one to do it…anybody remember “Making the Band” and “I Want to Work for Diddy?”

2. “It’s the artists channel…a channel that will give new artists the change to be seen and heard.”

I’m just not really sure what this statement means to Diddy. Although if we take the long view of his professional career Diddy, or rather Puffy, has brought some incredibly influential artists to our attention (Mary J. Blige & Biggie Smalls among them). But again, if we narrow our scope to Diddy’s previous forays into television we have Da Band, Day 26, and Danity Kane. womp womp.

3. “Revolt will be the number name in homes for music on television”

Maybe. But probably not. Forget the other cable networks that used to program music. How will Revolt compete against the bevy of singing competitions that don’t have to be 24 hours and clock major viewership numbers every week. “The Voice” and its kindred may not be Revolt’s direct competition, but for some reason people *really* love these shows. And even with those shows aside, I’m predicting Revolt will *not* be bigger than Glee.

4. “Revolt will represent the soul of music that’s been missing for a long time.”

Soul as in heart? Soul as in emotion? Soul as in soul? Diddy is arguably one of the people who helped steer popular music into its current vapid and formulaic state. I’m not thoroughly convinced that he’s the best one to restore balance.

5. “FYI #Revolt is NOT a “BLACK NETWORK!” I just happen to be Black-Lol. This network is for all colors-all races…TechniColor :) RT!”

Okay I cheated #5  wasn’t in the video it is a tweet he sent yesterday after he posted the video announcement. I don’t really know where to start with this statement. I want to know why he felt compelled to make that clarification. Were people already comparing him to BET and TV One? Or were people asking him to bring back Rap City and Big Lez? No idea. But I’m guess we’re glad he made it known that Revolt is TechniColor.

I probably sound critical, but I’m no Sean Combs hater and nor am I rooting for Revolt’s failure. He hasn’t revealed enough about the network for me to feel any way about it really. If he wanted to, he could probably find a way to make Revolt successful. I guess above all, I question if he really wants to….

 

Hip Hop is #Tanning Silicon Valley…Kind of 2

…at least is is for Silicon Valley super-venture capitalist Ben Horowitz.

In a recent NY Times interview Horowitz explained that in the workplace he eschews managerial jargon and cliches by using rap lyrics instead.

Now I know hip hop industry executive/advertising guru Steve Stoute’s  “tanning” idea was focused on hip hop’s cultural impact on advertising and marketing, but Horowitz is an interesting example of how hip hop has insinuated itself into the holiest (and least Black) of corporate managerial ranks…Silicon Valley.

Just what does managerial tanning look like? Here’s an example:

Recently, for instance, one of the entrepreneurs that Andreessen Horowitz financed clashed with a disparaging board member. Mr. Horowitz advised the executive that he was being too deferential and needed to show his strength.

He said he sent the executive “Scream on Em,” a rap song by The Game, because its “superaggressive” lyrics — so aggressive that none can be printed in a family newspaper.

Fascinating. Horowitz uses hip hop lyrics as his default corporate communication. I wish there were audio of these communiques because I just can’t imagine how it sounds in the moment without sounding incredibly corny. But I like his logic. He says that all the books on business management are verbose and repetitive. According to Horowitz hip hop’s direct and graphic language allows him to convey his point succinctly. He not only uses it in verbal conversations, but often incorporates rap lyrics at the beginning of his blog entries.

Now while i find his incorporation of rap lyrics into his daily business conversations amusing, the real issue is the lack of African Americans tech innovators and entrepreneurs in Silicon Valley. According to the same NY Times article African Americans are less than 6% of Silicon Valley entrepreneurs.

It’s nice to see that hip hop has insinuated itself into the upper echelon of Silicon Valley management, here’s hoping that African American presence in Silicon Valley pushes beyond superficial tanning and that African American techies and entrepreneurs will soon join hip hop in the higher ranks of Silicon Valley management.

(Spotted in the homie’s D.L. Chandler’s piece over at Hip Hop Wired.)

**Special Note** If you’re in Houston today, go see Soul 4 Sale’s own, Langston Wilkins, give a talk entitled “Hip Hop: A Discourse on the Past and Present of the Cultural Influence”  TODAY at 6pm at the Houston Museum of African American Culture. Click here for more info.

Music Piracy versus the Music Industry [INFOGRAPHIC] 3

I believe that people illegally download music because they can and because the industry hasn’t found a way to make it worth it to the consumer to pay for it. Pleas from musicians, and the RIAA alike, for consumers to pay for content has been met with mixed results. There was even this recent study that showed that the shutdown of file sharing site, Megaupload, hasn’t affected global digital piracy at all. What’s the answer to this question: how do you make people pay for something they can (easily) get for free? Obviously, the music industry hasn’t found an answer to this question or this post would be moot.

Although we all know people who illegally download or stream content, I thought this webpagefx infographic was interesting because it is a side-by-side comparison of the digital sales (mostly iTunes data) versus illegal downloads. I was still pretty surprised by the enormity of the disparity.

 

Thank You Don Cornelius 3

 

 

Unfortunately we were on hiatus when the legendary Don Cornelius passed away. But we wanted to take a moment to pay tribute to the man who brought Black artists and music into the homes of millions and helped expand the market for Black music.

Here’s a great business analysis of the impact of Soul Train.

Here is Questlove breaking down the cultural impact of Soul Train.

And here is Don Cornelius as we would like to remember him, dancing down the Soul Train line he invented.

peace. love. and soul.

VIDEO: Coca Cola + Mark Ronson = Olympic Gold? 2

There is a lot of discussion about the growing number of  alliances between brands and artists. Here’s an interesting MIDEM talk with Mark Ronson and Wendy Clark of Coca-Cola Music. In the video Mark and Wendy discuss their creative partnership for Coca-Cola’s sponsorship of the 2012 Olympic Games in London. Coca-Cola’s goal was to create an ad campaign that combined sports and music. CC approached Mark with a cool proposition: travel around the world recording the sounds that Olympic athletes make while performing their sport and make a banging track out of it.

I gotta admit. I never thought a runner’s heartbeat, an archer’s bow, and hurdler’s stride could sound that fresh. Dope music aside, this talk is shareworthy because it gets to the heart of what brands like Coca-Cola are thinking about in these kinds of partnerships. Wendy explains in this video that as a brand with over 37 million Facebook fans, Coca-Cola is now not just the provider of syrupy sweet caramel-colored beverages, but they are content providers as well. It’s CC’s responsibility to partner with “master storytellers” to create entertainment that Coke’s fans value.

For Mark’s part, he sees this partnership as as the biggest global exposure he’ll probably ever get. His track is at the center of Coca-Cola’s Olympic campaign campaign, which they plan to activate in over 100 countries.The campaign will include a release of the single, a long-form documentary ont he making of the song, and countless commercials.

The global scale of this partnership is hard to match, but there are two important takeaways: (1) brands now see themselves not only as product providers, but as content providers and (2) if the music is great most people don’t care that it is associated with a brand.

Here’s the MIDEM talk:

Here’s a short video about the track Mark Ronson created: